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“Master Builders” in The Lego Movie

(3) Comments | by Tamara Nagelberg |

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So last night I went out to see The Lego Movie, and I have to admit that mere statement reveals a little of my inner geekiness. However, it was quite enjoyable with lots of laughs and geek innuendos that really appealed to me. Aside from this movie truly being a Lego© commercial (and I won’t review it much further than this), there were some underlying messages that got me thinking.

[SPOILER ALERT] At one point, Emmet (the main character who is a construction worker) gives an inspirational speech to some "Master Builders" to help them learn to work as a team as they devise their master plan to overthrow Lord Business (the bad guy who wants to “freeze” everything as is):

“You guys are so talented and imaginative... but you can't work as a team. I'm just a construction worker, but when I have a plan and we were working together, we could build a skyscraper. Now you guys are Master Builders. Just imagine what you could do if you did that! ...You could save the universe!”

This got me referencing manufacturing and innovation in my head. I mean, c’mon, “Master Builders” directly has that connotation. Ultimately, each Master Builder has a talent to create things out of what seems like nothing. They are innovative and creative all while manufacturing useful items needed.

[SPOILER ALERT] The struggle in this film is to overcome the “Kragle” which is really just Krazy Glue that can keep everything the same. Thank goodness the good guys win because without innovation and manufacturing, this world would really never advance and move forward into the future.

IES is full of those who can support the “Master Builders” of North Carolina and beyond. Isn’t that what IES does anyways? We help our manufacturers and industries do what they do better! We are a part of the cause to overcome Lord Business, er I mean stagnancy and a lack of innovation, and help expand the minds of those in our state (and beyond) to greater opportunities, better efficiency, change, and ideas.

While I may not have the moves of a “Wyldstyle” (ok, watch the movie and you’ll see what I mean), I still can support the “Master Builders” of Our State.

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Tamara Nagelberg joined IES in 2013 and is the Coordinator of Course Deployment & Registration. She ensures that students are able to access the courses that offer the most benefit for them, and that the courses themselves run smoothly. A graduate of Appalachian State University, Tamara is also a dual small business owner. Connect with Tamara on Twitter at and also on LinkedIn.


  1. {{|e}}'s avatar
    Gray Rinehart
    | Permalink

    Nice post! But it’s too bad the filmmakers had to pick “Lord Business” as the bad guy.


  2. {{|e}}'s avatar
    Ménage Domicile
    | Permalink

    Hi Tamara, as Gray, it’s a good post. When we were kids we didn’t want rules, just have fun. Now, we know, rules are necessary to hope have fun. To me this movie tells us sometimes we have to break rules and see the world with fresh view.

  3. {{|e}}'s avatar
    | Permalink

    Good post, what about the little guys in Fragile Rock. I bet those were some master builders too :)

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