by Nora Milley | Originally posted on March 5, 2010

Every management system model I see talks about communicating goals and objectives to the organization, why is it important?

From the early days of my professional life, I learned the importance of goals and objectives in the work place. Most importantly, I learned the importance of effectively communicating them to the people involved in making sure they happen.

I remember when I started my first job. I was assigned a particular task and as an excited new professional, I performed it as indicated. However, I was then told by my boss to change the work I just did to a different format because what I did “was not going to work”. I was not clear as to why he just didn’t assign the task correctly from the beginning, but I was new. So then I performed my task again at the best of my abilities and in a record time. When I presented it to him a second time, he still “didn’t like it”.

Well… let’s say I was getting a little confused and although I was somewhat afraid to question him I asked, “What is it you are looking for? What is the end result you are expecting?” He then smiled and explained to me exactly what he wanted. Trying not to sound too inexperienced I asked, “Why do you need that?” He then started to explain more to me where the company was and where it was going strategically. He also explained to me about the goals and objectives of the project I was supporting with my task. Then I “saw the light” and was able to connect the dots! I then understood the direction we were heading and now felt I was part of the project. Also I knew that the task I was performing, as insignificant as it seemed, was going to benefit the organization at the end.

If your personnel do not understand the goals and objectives of your organization, then you may face a bigger challenge achieving them. They will be working literally with blinders on their eyes… just taking steps without really knowing where they are supposed to end up. They may get lost on the way or side tracked not knowing correct path. Through no fault of their own, they may not give their activities the importance that they deserve. Organizations where employees are engaged with the goals and objectives are more likely to move forward faster.

Imagine a group of people trying to move an open parachute. If all of them know where they want to put it, they will move in the same direction. Otherwise, everyone will pull in their own direction… based on wherever they believe would be the best place for it. Eventually, the ideal location may happen, but other issues could arise with the disorganization such as the parachute breaking due to so much pulling in different directions. The parachute could be your organization.

If you struggle with getting the results you want, if your personnel seem to be walking in circles all the time with no progress, if your project is “stuck”, or if you have unmotivated employees; then you may try communicating and explaining the goals and objectives of the organization, project, task, or group. Make sure everyone understands their place in the big picture and the importance or impact of their actions. You will certainly notice the difference.