Paul Zimmerman is Director of Strategy & Innovation for the NC State Industry Expansion Solutions (IES) and the Office of Outreach & Engagement (O&E). Paul is an experienced business and marketing leader whose key responsibility is to help lead the delivery of strategic products, develop new markets, and business models that can enhance service to industry-based, community-based, and government organizations. He helps facilitate strategic alliances and initiatives that result in economic impact, as well as improvements and innovations within the IES organization that would help to generate positive cash flow and new revenue generation. Previously, Paul oversaw the NC State Technology Incubator and is currently co-leading the O&E Ultimate Community Partnership initiative with Rutherford and Polk Counties and is on the InnovateNC advisory council for the city of Pembroke. Prior to his work at IES, Paul was General Manager of Child’sMind Publishing, a wholly owned subsidiary of Wake Forest University School of Medicine. He also functioned as new venture manager at the Wake’s Product Innovation & Commercialization Services office. This included identification of new products and services, defining potential market size, business plan development, cost analysis and strategic marketing communications to potential clients. As a Marketing Manager for SONY Corporation of America, Paul was responsible for market success of all Sony Professional display products. He developed the marketing and promotional plans, directed PR, advertising, rolled out sales incentive programs, sales training, product launch, trade shows and sales forecasting for the $60 million display division. Paul holds a BSEE from Clarkson University and an MBA from Western Carolina University.